Since 2009, BNP Paribas has been the title sponsor of the BNP Paribas Open in Indian Wells, California. The BNP Paribas Open is the largest and most well-attended tennis tournament in the world outside of the Grand Slams.
The US is also a regular host country for the Fed Cup by BNP Paribas.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.